Value Capture Starts Before the Business Model.

Structured coaching and a research-backed framework that helps research teams build the clarity, alignment, and language they need to move forward with confidence.

The Front End Is Where the Real Work Happens.

Deep-tech teams most often stall at the front end, this is what is called “the valley of death”: groundbreaking technology, science and research that never leaves the lab due to incomplete assumptions, misaligned stakeholders, no clear value logic.

The technical work is sound, the articulation problem compounds.

our framework

The impact innovation canvas

A research-backed coaching framework designed for the front end of deep tech and lab-to-market innovation.

Validated at the Fraunhofer AHEAD Bootcamp across 18 research teams — with statistically significant results across all 10 dimensions.

Discover

Uncover the real problem your research addresses. Map assumptions, stakeholder dynamics, and the gap between scientific output and market need.

Define

Build a shared value logic. Clarify the impact you want to create and the proposition that connects your research to the people it serves.

Deliver

Frame your solution for the audiences that matter — funders, partners, TTOs, and industry — with a narrative that holds up beyond the lab.

Why Sequoralab

Your business model needs to evolve. Here’s how we help make that happen:

Research-Backed Methodology

The IIC is a validated framework with rigorous academic grounding, tested across live deep-tech accelerator settings in Europe.

Embedded in the Ecosystem

We work inside the programmes and institutions where research teams operate: Fraunhofer, 28Digital, EIT-ecosystem accelerators, technology transfer offices, and university commercialisation contexts across Europe.

Structured Coaching, Strategic Depth

Our engagements combine structured coaching process with hands-on strategic input. Teams get the thinking space and the expertise to move forward with confidence.

Proven in Practice:

Our methods have been applied in live settings — from climate hackathons to public-private pilots — and consistently praised for their clarity, pace, and impact.

BUILT FOR COMPLEXITY

Deep tech innovation is messy, uncertain, and high-stakes. Our approach is designed for exactly that environment — not retrofitted from startup or corporate playbooks.

FRONT-END INNOVATION, GROUNDED IN EVIDENCE.

Sequoralab’s methods have been applied with deep-tech teams across research institutes, accelerators, not for profits and academic ecosystems — helping researchers turn complex innovations into compelling commercial propositions.

Sequoralab clients, collaborators and partners

bring structured front-end innovation into your programme

Book a complimentary strategy call:

Let’s connect and explore how we can help you design, validate, and scale your next breakthrough.