Value Capture Starts Before the Business Model.

Structured coaching and a research-backed framework that helps research teams build the clarity, alignment, and language they need to move forward with confidence.

The Front End Is Where the Real Work Happens.

Deep-tech teams most often stall at the front end, this is what is called “the valley of death”: groundbreaking technology, science and research that never leaves the lab due to incomplete assumptions, misaligned stakeholders, no clear value logic.

The technical work is sound, the articulation problem compounds.

our framework

The impact innovation canvas

A research-backed coaching framework designed for the front end of deep tech and lab-to-market innovation.

Validated at the Fraunhofer AHEAD Bootcamp across 18 research teams — with statistically significant results across all 10 dimensions.

Discover

Uncover the real problem your research addresses. Map assumptions, stakeholder dynamics, and the gap between scientific output and market need.

Define

Build a shared value logic. Clarify the impact you want to create and the proposition that connects your research to the people it serves.

Deliver

Frame your solution for the audiences that matter — funders, partners, TTOs, and industry — with a narrative that holds up beyond the lab.

WHO WE WORK WITH

Although every innovation ecosystem is different, they often face the same underlying challenge: promising technologies emerge long before they can be clearly articulated, evaluated, or communicated to others.

This is where Sequoralab works.

By combining research, structured methodologies and practical facilitation, we help organisations build the shared understanding needed to move ideas from technical possibility towards commercial and societal impact.

RESEARCH INSTITUES

Supporting researchers to translate complex technologies into compelling commercial propositions. Our methodologies help bridge the gap between scientific discovery and real-world application by creating the clarity needed for commercial, societal, and investment conversations.

UNIVERSITIES & TECHNOLOGY TRANSFER OFFICES

Helping research teams articulate value before venture creation. We support technology transfer through structured methodologies that strengthen stakeholder alignment, commercial readiness, and communication across academic and industry contexts.

DEEP-TECH ACCELERATORS

Equipping founders with practical frameworks to navigate the earliest stages of venture development. From value articulation and stakeholder mapping to operating model design, we help teams build a coherent foundation for growth.

PUBLIC INNOVATION PROGRAMMES

Designing and delivering evidence-based workshops, innovation curricula, and facilitation programmes that develop entrepreneurial capability. Every engagement combines academic rigour with practical application to produce measurable learning outcomes.

Supporting Innovation Across Research, Education and Industry

Sequoralab’s methods have been applied with research institutes, accelerators, universities, not-for-profit organisations and innovation programmes—helping teams articulate complex innovations and move ideas towards commercial and societal impact.
Who we work with - Sequoralab

bring structured front-end innovation into your programme

Book a complimentary strategy call:

Let’s connect and explore how we can help you design, validate, and scale your next breakthrough.